honda forums   honda forums

Go Back   Honda Forum > Honda in the News > Honda in the News


Honda Forum: Scorecard for Electric Car Advertising
Thread Tools Display Modes
Old 04-20-2018, 09:34 PM
Honda Forum Honda Forum is offline
Join Date: Oct 2007
Location: Royal Palm Beach, Florida
Posts: 1,638
Default Scorecard for Electric Car Advertising

If you have been watching TV lately you have probably been noticing advertising for electric cars. Nissan, Hyundai and Honda are the main three EV makers that seem to be running EV ads regularly. They all have varying degrees of success at demonstrating what these cars can do.

How do the automakers stack up?

Nissan features an advertisement for the Leaf that uses electronic music. It shows the car motoring along with a driver. It mentions the E-Pedal feature and shows how it stops the car. The commercial demonstates the cars instant acceleration. It shows the Pro Pilot technology which has lane keep assist and adaptive cruise control and the ability to avoid low speed accidents by stopping the car. It also shows the Pro Pilot Park feature which parks the car in parallel, angle and pull in methods. It mentions longer range and blind spot monitoring. With the tagline "simply amazing", the advertisement is compelling. This particular ad is 2 minutes 30 seconds long with a shorter version being shown on television.

Honda's take

Scorecard for Electric Car Advertising
Reply With Quote


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

All times are GMT. The time now is 11:45 AM.

cars connected social network

Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2018, vBulletin Solutions Inc. recognizes that "Honda", it's logos and various model names and numbers are registered trademarks of the Honda Motor Co. These terms are used for identification purposes only. is not affiliated in any way with the Honda Motor Co., Honda or any other company listed herein. All information on this site is the opinion of its members and not the opinion of the site itself. ©2017 Madison Ross Media Group. All rights reserved. Content published on requires permission for reprint.
Need products for your Honda? Check out your options at the links below: