Honda earns AutoPacific’s 2015 Vehicle Satisfaction Awards for 2015 CR-V SUV and Fit Subcompact Hatchback

Honda’s all-new 2015 Fit and refreshed 2015 CR-V take home two awards as most satisfying vehicles in their segments

07.09.2015 – Two of Honda’s most popular and hottest-selling models, the 2015 Honda Fit and Honda CR-V, have been recognized as the most satisfying vehicles in their respective market segments, winning AutoPacific’s customer-driven 2015 Vehicle Satisfaction Award. The Honda Fit has posted high double-digit gains every month since October 2014 and is up 63 percent for the year, while CR-V continues as the best-selling SUV in America with all-time record sales of 163,018 vehicles in the first half of 2015.

“These two models represent Honda’s core and growth segments, and we’re gratified to know that our customers are satisfied with their purchases,” said Jeff Conrad, senior vice president and general manager of Honda automobile division at American Honda. “Honda’s products are created by passionate engineers who take joy in producing the highest quality automobiles, and AutoPacific’s awards validate that enthusiasm, as well as tell us how well regarded the CR-V and Fit are in the industry.”

AutoPacific’s 2015 Vehicle Satisfaction Awards (VSAs) are based on over 66,000 surveys completed in first quarter of 2015 by owners of new cars and light trucks in the United States between October and December of 2014. The VSAs are based solely on owner input, and are an accurate measurement of how satisfied new car and light truck buyers are with their recently purchased vehicles.

All-New 2016 Honda Pilot Boasts Versatility and Premium Features Through Creatively Arresting TV, Digital and Print Advertising Campaign

07.06.2015 – The all-new 2016 Honda Pilot makes its debut in an integrated advertising campaign that touts the perfect family vehicle with room for everyone to grow. The memorable campaign features captivating computer-generated imagery to showcase functionality in TV and uses this same look across digital and print, as well as music from Grammy-winning rock band Weezer to spark interest in a second TV spot.

The centerpiece of the campaign is “The Incredible Pilot Elite,” which uses a unique blend of practical and CG to demonstrate the new styling and high-tech features of the all-new Pilot through different scenarios in an eye-catching way. The spot shows the interior spaciousness and versatility of the Pilot to accommodate growing families. An additional 30-second spot for the LX model will fit together and become a long-form piece.

A second supporting spot called “Even Better,” directed by award-winning director Jason Reitman (Up in the Air, Juno), speaks to shared family moments. “Even Better” features a classic song, Weezer’s “Buddy Holly” that will resonate with parents and kids alike. The first notes are immediately recognizable by Honda’s target buyers who now have families of their own, and who remember that song from happy days of their youth.

“The campaign leverages the Pilot’s strengths with two impactful spots, showing that the Pilot is ‘Ready for Anything.’ With its all-new styling, premium technology and adaptability, it’s the perfect vehicle for everyone,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc.

On TV, the creative will be heavily slotted in Cable, LateNight and Early Morning, and in the Fall, Pilot will also air on CBS NFL, ESPN NCAA Football and ABC/ESPN NBA. To reach consumers online, there will be video on YouTube, Yahoo!, and Windows 8, Digital Roadblocks on both YouTube and Yahoo!, plus additional exposure with digital partnerships such as Amazon, IMDB, TripAdvisor, Pinterest and XBOX. Pilot will also have a presence in major print publications such as Road & Track, Autoweek, MotorTrend and more.

Passenger Cars Join Light Trucks in Boosting American Honda June 2015 Sales

  • Honda and Acura trucks post record June sales, beating the previous best by more than 3,500 units
  • Acura sedan sales double to lead brand increase of  38.6 percent in June
  • Acura RDX sets June sales record, up 45.1 percent on sales of 5,056 units
  • Honda CR-V sales up rise 8.5 percent with sales of 28,349 for a new June record

07.01.2015 – American Honda Motor Co., Inc. today reported June 2015 Honda and Acura vehicle sales of 134,397 units, an increase of 4.2 percent.  Acura sedans led AHM’s June increase, gaining 107.9 percent on sales of 5,878. Acura truck sales also increased, rising 15.2 percent with sales of 9,649 vehicles for a new June record. Honda trucks gained 18 percent on sales of 57,667, also a record for June, while Honda car sales were down 11.3 percent with 61,203 units sold. Total Honda brand sales reached 118,870 for a gain of 1 percent.

Honda
Honda trucks had a record month of June, gaining 18 percent. Honda’s newest entry in the light truck market—the HR-V—continues to grab consumer attention, with sales topping 7,700 units in June, easily exceeding its stellar debut last month. The best-selling CR-V also enjoyed a record June and despite the strong consumer appetite for trucks, Honda’s Accord and Civic continued strong sales while the Honda Fit scorched the sales charts yet again. Odyssey also gained ground in June.

  • The best-selling CR-V posted record June sales, realizing a 8.5 percent increase on sales of 28,349 vehicles.
  • Overall light truck sales remain on a record pace with Odyssey posting a 6.5 percent increase in June with sales of 11,621, supporting the record sales of CR-V and strong start for HR-V while the all-new 2016 Pilot enters the market.
  • Sales of the versatile Fit jumped 26.3 percent, with 4,669 vehicles sold last month, part of the strong passenger car lineup that included combined sales of nearly 60,000 units for Civic and Accord.

“With the introduction of the 2016 Pilot late last month, our SUV lineup is the strongest it has ever been, and it was already in very good shape,” said Jeff Conrad, Honda Division senior vice president and general manager. “The next several months will be exciting as we begin to renew and expand our car lineup.”

Acura
Acura sedans stepped into the sales limelight in June, continuing recent momentum and doubling last year’s June sedan sales total on the strength of TLX and ILX. Overall Acura sales totaled 15,527, lifting the brand 38.6 percent in June. Not to be outdone, Acura’s RDX captured yet another sales record in June while MDX remained in high demand, though somewhat capacity constrained. Overall, Acura truck sales were up 15.2 percent with sales of 9,649 vehicles.

  • TLX sales continued to gain momentum, nearly reaching 4,000 units again.
  • ILX took a sharp upward turn with a record June performance, gaining 79.1 percent on sales of 1,662. Acura sedan sales totaled 5,878 in June, a 107.9 percent increase.
  • The recently refreshed RDX continued to resonate strongly with customers, up 45.1 percent on sales of 5,056 for its best June on record.

“It is exciting to see Acura sedans enjoy success in the face of a market where light trucks have been dominating,” said Mike Accavitti, Acura Division senior vice president and general manager. “We’re pleased by the record month for the refreshed RDX, but the growing momentum of the TLX and ILX is key to the future of the Acura brand.”