Good morning, everyone! Whether live, here in Detroit or, for a good many more of you, joining via our Livestream. We’re thrilled to have you with us this morning.
What you’re going to see in just a moment is the most dramatically styled, most sophisticated and fun-to-drive Accord we’ve ever made. But before we pull back the curtain, let’s put the world debut of the all-new, 10th-generation Honda Accord in the proper perspective.
For 41 years and nine generations, Accord has set the standard for passenger cars in America. A perennial top seller and 31-time recipient of Car and Driver’s 10Best award, Accord has consistently been the car to beat. And with cumulative sales of more than 13 million Accords, it means our customers have purchased roughly one Accord every two minutes for the past 41 years. That makes Accord the best-selling car in America since it was introduced… the very definition of enduring success.
The 2018 model year brings significant updates to the third generation of the versatile 5-door subcompact Honda Fit including fresh sportier styling, a more dynamic and refined driving experience, new Sport trim, and substantially upgraded technology and premium features. In a first for Fit, the Honda Sensing® suite of advanced safety and driver assistive technologies including Collision Mitigation Braking™ (CMBS™) and Road Departure Mitigation (RDM) is available on all Fit models and standard on EX and above trims. This makes Fit the most affordable car in America with such a robust offering of safety and driver-assistive features and the only vehicle within its segment to do so.
The 2018 Honda Fit features updated and sportier styling, including a lower and wider appearance thanks to new front and rear fascia, a more sophisticated two-piece chrome and piano black grille, and new wheel finishes. Overall length of the 2018 Fit increases to 161.4 inches (+1.4) for LX, EX and EX-L models while Sport’s unique aero kit adds an additional 0.4 inches (161.8).
For 2018, the Fit offers an expanded exterior color palette with two exciting new options – Helios Yellow and Orange Fury. Carryover colors include White Orchid Pearl, Lunar Silver Metallic, Modern Steel Metallic, Crystal Black Pearl, Milano Red and Aegean Blue Metallic. EX and above trims also feature a new two-tone finish on the 16-inch alloy wheels with machined spokes and gloss-black inserts.
Honda today released a concept sketch highlighting the aggressive stance and proportion of the all-new 2018 Honda Accord that will make its global debut in Detroit and via YouTube Livestream (honda.us/2018AccordReveal) on July 14, at 11:00 a.m. EDT. The all-new Accord – the most fun-to-drive, premium and dramatically styled Accord ever – is the 10th generation of America’s best-selling midsize sedan, the number one choice of individual American car buyers cumulatively since 2010.
Earlier this month, the company announced plans for a new Accord that will feature three powerful and fuel-efficient powertrains, including two new direct-injected and turbocharged engines paired with either a new Honda-developed 10-speed automatic transmission, CVT or a 6-speed manual transmission depending upon engine, as well as the next-generation of Honda’s two-motor hybrid powertrain technology. Honda will share additional details of its powertrain performance, along with the new design and technology at the event.